Use the Law of Supply and Demand to Your Advantage

If you’ve ever taken Economics, then you’re probably familiar with the law of supply and demand which says when the supply of a product is higher than demand, price is low; when demand is greater than supply, prices go up. We’ve all felt this at the gas pump as oil producing nations cut production to lower supply and our bills at the pump increased.

While high gas prices are unpleasant, the negative effects of this law are even worse when dating. My research demonstrated this law in action repeatedly. Women particularly reported that having many short term, casual encounters left them feeling devalued and unappreciated. They literally felt their value diminish. Value and price represent the same thing, and these women had increased supply, so their perceived value went down. (Their true value as human beings did not, of course, but in the dating arena they were no longer seen as special or unique – think paper clip from last week!)

The solution is to remember that you have tremendous value – and to act like it! You can affect your perceived value by keeping supply low. It’s very empowering really because you are in control of your value. The sane sex model is the perfect framework for this approach. Postponing physical intimacy until after becoming emotionally intimate says to your partner and the world, “I’m worth the wait,” and you are!